Kia Reinforces Esports Presence: Powering the LEC Through 2026
Kia Motors is solidifying its role in the esports world, continuing as the primary sponsor of the League of Legends EMEA Championship (LEC) for the sixth consecutive year. This commitment is set to endure, with Kia extending its partnership until 2026, supporting the LEC’s growth and development in the next two years.
Xeet by @LEC
.@Kia_Worldwide will continue as a Main Partner for the #LEC until 2026!
— LEC (@LEC) January 12, 2024
Read: https://t.co/Tq7ADDrhRz pic.twitter.com/mN49FCRzhq
Rising Popularity of eSports: A Global Phenomenon
The latest LEC season’s commencement has brought not only electrifying competitions but also a surge in viewership, breaking previous records. This surge exemplifies the increasing mainstream acceptance and popularity of esports tournaments. The growth in viewership signifies a broader appeal of esports as a competitive and captivating arena, drawing diverse fans globally and cementing its place in the contemporary sports and entertainment world.
Amplifying Success: The Power of Doubling Down in Esports
Xeet by @MovistarKOI
E-sports is becoming the fastest growing area in the sports sector worldwide, with League of Legends having the largest viewer base in this sector globally. Kia, as an innovative and forward-thinking car manufacturer, recognizes the enormous potential and dynamism of this sector and wants to actively participate in this success. The brand strives to connect with young talent and their emerging careers in the esports world to not only strengthen the brand, but also to engage and inspire a new generation of sports enthusiasts.
Kia and LEC: a dynamic combo
Xeet by @TeamBDS
This season marks an expansion of Kia’s involvement in esports, as they take on a new role as the presenting sponsor for three distinguished LEC awards: the Kia All-Pro Team, Kia Player of the Game, and Kia 2024 Season MVP. This initiative by Kia not only honors the skills and aspirations of top players but also strengthens Kia’s connection with the vibrant esports community. These accolades serve to celebrate extraordinary talent in esports, reflecting Kia’s dedication to nurturing and elevating the competitive gaming sphere.
The LEC 2024, launched on January 13 in Berlin, is set for a season of intense competition among Europe’s finest teams. The grand finale, scheduled for late August in Munich, will climax with Kia presenting the awards ceremony. Promising unforgettable clashes and pivotal moments, this season is poised to further sculpt the landscape of esports history.
