Choosing a laptop is never an easy task. It’s especially difficult when you are looking for a laptop to serve as your primary device, and you need to decide between two of the biggest brands in the market: Asus and Lenovo. This article will help make your decision easier by providing a detailed comparison of these two brands.
Asus and Lenovo are two of the biggest laptop brands in the world. Both companies have a long history of making quality products, but which one is better?
In this article, we will compare Asus and Lenovo laptops to see which brand comes out on top. We will look at factors such as price, design, performance, and customer satisfaction to see who wins the battle of the laptops. So without further ado, let’s get started!
Also read: Dell vs. HP Laptops
About Asus
Asus is a Taiwanese multinational computer hardware and electronics company that specializes in the production of laptop computers, computer monitors, motherboards, graphics cards, and optical drives. The company also produces a variety of other consumer electronics, including digital home appliances, cell phones, and tablets.
Asus began operations in 1989 as a motherboard manufacturer. It was founded by Ted Hsu, TH Tung, Wayne Hsieh, and M.T. Liao, all four of whom were previously employed at Acer. Asus has a subsidiary in the United States, ASUSTeK Computer Inc., which sells products such as laptops and video cards to the American market.
In 2000, Asus founded a mobile phone division, and in 2002, it entered the digital home market with its Eee PC laptop. Asus later diversified its product lineup into other electronics categories such as portable media players, routers, and monitors.
2023 – Not a Good Year
As of 2023, the latest financial information available for Asus (ASUSTeK Computer Inc.) indicates a challenging period. The company’s annual revenue for 2022 was NT$493.466 billion, which reflects a decrease of 1.4% compared to the previous year. The gross margin also declined to 12.8%, a drop of 7.5 percentage points year-over-year. Moreover, Asus experienced a significant decrease in its net profit, which fell by 67% year-over-year to NT$14.691 billion.
For the fourth quarter of 2022, Asus reported a revenue of NT$117.359 billion, showing a decrease of both 12% sequentially and 17% year-over-year. The gross margin for this period was 8.2%, which is lower than the margins in the previous quarter and year-over-year. Additionally, there was a net loss of NT$3.823 billion, contrasting sharply with the performance in the same period of the previous year.
Asus has acknowledged that the first quarter of 2023 would likely be the lowest point in the year’s operations, with the possibility of losses extending into the second quarter. This outlook is attributed to weak end demand, reflecting low consumer and enterprise confidence, and conservative purchasing and stocking by dealers. The company estimated a 15% decrease in revenue for the first quarter of 2023 compared to the previous year, with expectations for the PC business to decline by 15-20% and the components business by 5-10%.
Looking ahead to the second quarter of 2023, Asus anticipated a 10% sequential increase in revenue due to expected improvements in end-user demand and sales partner adjustments. However, the company still projected the possibility of a loss during this period.
About Lenovo
Lenovo is a multinational technology company with headquarters in Beijing, China. It specializes in producing laptop brands, including the ThinkPad series, IdeaPad series, and Yoga series. Lenovo was founded in 1984 as Legend Holdings and changed its name to Lenovo Group in 2003. The company became a publicly-traded company on the Hong Kong Stock Exchange in 2004.
Lenovo has been the world’s largest PC vendor for four consecutive years, from 2013 to 2016. In addition to PCs, Lenovo also manufactures smartphones, tablets, workstations, servers, and other electronic devices. Lenovo entered the smartphone market in 2012 and the tablet market in 2011. As of February 2017, Lenovo is the world’s fifth-largest smartphone vendor, with a market share of 10.2%.
Lenovo has a large presence in North America, Europe, and the Asia Pacific. Lenovo sells its products through its website and major retailers such as Best Buy, Walmart, Staples. MediaMarkt, and Saturn.
Lenovo is one of the most popular laptop brands in the world. The ThinkPad series is especially well-known for its durability, high performance, and long battery life. Lenovo also manufactures a wide range of other electronic devices, including smartphones, tablets, workstations, servers, and storage devices.
Also read: Is MSI a Good Gaming Laptop Brand?
2023 – A Hopeful Year
Lenovo’s financial performance in 2023 was a blend of challenges and growth in different segments of its business. The company reported a total revenue of US$62 billion for the fiscal year 2022/23, which represents a 14% decline from the previous year. Despite the drop in overall revenue, Lenovo maintained a stable gross profit margin of 17.0%.
The company faced significant challenges in its Intelligent Devices Group (IDG), which includes PCs and smartphones, with a revenue decline to US$49.4 billion. However, Lenovo managed to maintain its global leadership in the PC market, holding a 23.2% market share and an industry-leading profitability rate.
On a brighter note, Lenovo’s Infrastructure Solutions Group (ISG) experienced substantial growth, with revenue increasing to almost US$10 billion, a 37% rise from the previous year. This surge was primarily due to significant gains in its server and storage businesses, making Lenovo the third-largest server provider worldwide. The Solutions and Services Group (SSG) also saw notable growth, with a 22% increase in revenue, reaching US$6.7 billion, and achieving a high operating margin of 21%.
The fourth quarter of FY22/23 was particularly challenging for Lenovo, marked by a 24% year-to-year decline in revenue, mainly due to pressures from the PC market and the global economy. Despite this, the strong performance in the SSG and ISG segments helped to partially offset the downturn in device sales.
In addition to financial achievements, Lenovo also made strides in environmental, social, and governance (ESG) efforts, receiving an AAA rating from MSCI and recognition for sustainable procurement by EcoVadis. Forbes also recognized the company as one of the Best Employers for Diversity in 2023. These acknowledgments highlight Lenovo’s commitment to sustainable and inclusive business practices.
Asus vs Lenovo — The Main Differences
Asus is a gaming laptop powerhouse thanks to the ROG and TUF models. There are also several noteworthy laptops for content creators. On the other hand, Lenovo shines when it comes to 2-in-1 notebooks with their Flex and Yoga series.
Both manufacturers provide an excellent selection of affordable laptops, but Lenovo outperforms Asus in terms of build quality and customer service.
Asus vs Lenovo — In-Depth Differences
When it comes to laptops, both Asus and Lenovo offer a wide range of options for different users. However, there are some key differences between the two companies.
Design
Asus
Asus offers a large selection of laptops in a variety of shapes and sizes, but nearly all of them have a distinct minimalistic design.
Most Asus laptops look and feel luxurious, from elegant metallic accents to the black body and slick keyboards seen in ROG laptops. The Zenbook series is frequently cited as an example of opulent-looking but reasonably priced laptops. They’re small and light, and their displays have a thin frame, which contributes to their overall luxury appearance.
Recent Asus laptops also have a ScreenPad, a touchpad that also functions as a small multipurpose display.
Lenovo
When it comes to design, Lenovo also provides a diverse range of products in a variety of shapes, sizes, and colors.
Lenovo’s IdeaPad notebooks, on the other hand, provide the most variety. The well-known performance-oriented ThinkPad line is distinguished by a simple black appearance that has become a hallmark in recent years.
Lenovo is also a forerunner in 2-in-1 laptops, with the Lenovo Yoga mastering the unique hinges that let you flip the whole screen around and use your laptop as a tablet.
Build Quality
Asus
Asus laptops are also known for their durability; in fact, several of their models are described as having “military-grade durability” on their website.
The company excels at providing dependable mid-range laptops for various uses that are well-made and durable. All of the ZenBooks offered by Asus are dependable and long-lasting. The same can be said for the ROG series.
The entry-level and mid-range VivoBook machines are likewise surprisingly durable, although at a fraction of the price of their more expensive siblings. Physical durability is called into question here since cheaper materials, such as plastic, are easily ruined by the everyday wear and tear of frequent usage.
Lenovo
Lenovo’s laptops are made from a range of materials, both basic and high-end.
IdeaPads may not be as well as ThinkPads; they are often lighter and feel less expensive. ThinkPads, on the other hand, are quite innovative. They’re small and light, but they’re remarkably strong and well-made. This is most likely because they use carbon coatings.
There’s also something indisputably attractive about the ThinkPad’s matte black surface, which gives you the impression that you’re holding something sturdy and robust.
Display
Asus
Asus prioritizes immersive screens with a premium feel in some lower-priced models, even if they aren’t exceptionally well-built.
They have a trademark NanoEdge display with ultra-thin bezels. Several Asus laptops have a screen-to-body ratio of up to 95 percent, which means the screen takes up most of the area, and the display is somewhat broader than many other manufacturers.
Lenovo
Unlike Asus, which has a pretty similar bezel-free screen in most products, Lenovo has a wider selection of options at different price levels.
Models such as the ThinkPad X1 Yoga Gen 4 feature a large display but unusually heavy bezels, particularly at the bottom. The same can be stated for many previous ThinkPad models, but it seems that Lenovo has solved this problem with the most recent versions, making them sleeker.
Finally, it seems that Lenovo does not place as much emphasis on giving its displays a luxury appearance, although they are far from low-quality displays. There are several alternatives available to you, including some thin and immersive screens.
Performance
Asus
When it comes to Asus laptops, the performance you get will reflect on how much money you’re ready to spend and the kind of activities that you’ll be undertaking.
We can conclude that, in general, Asus laptops outperform their competitors in terms of performance at practically any price range. Even the VivoBook M509 series, which we noted before, has a Ryzen 5 CPU, which is uncommon in entry-level laptops.
Gaming is one field where Asus is a true force to be reckoned with. Asus ROG laptops continue to push the boundaries of what is achievable in laptop gaming, with models such as the Zephyrus G15 featuring impressive clock speed and graphics.
Lenovo
Lenovo, like Asus, provides a large selection of laptops that span the majority of market sectors. However, Lenovo is more focused on the mid-to-high range, with the majority of its products targeting the performance and business markets.
When it comes to performance, the ThinkPad is in a league of its own. It’s the go-to option for many businesses, with variants like the T14 featuring a 10th generation Intel Core i7-10510U CPU that can be clocked to 4.90 GHz when boosted.
Lenovo is also active in the gaming market, with models like the Legion 7i 15 being particularly outstanding (octa-core, up to 5.30 GHz). Despite being a fantastic laptop, the Legion series pales in contrast to the Asus ROG.
Price
Asus
When it comes to pricing, Asus has a wide range of options, starting at $360 for some VivoBook models and going up to $4,000 for workstations like the ProArt StudioBook X.
On the other hand, Asus has the reputation of being a budget brand, and they offer a plethora of entry-level alternatives with surprisingly decent features. Asus provides some of the top products on the market at the low-to-mid-priced end of the laptop range.
Lenovo
Being a household brand in the industry, Lenovo provides products at various price points.
If there are significant differences between Lenovo and Asus, Lenovo is more focused on offering a diverse variety of business and performance models. As a result, there aren’t many entry-level laptops in Lenovo’s lineup and those that don’t compete with excellent Asus models.
On the other hand, Lenovo provides more inexpensive gaming laptops, even though Asus ROG outperforms them in terms of performance.
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The Best Overall Asus Laptop — Vivobook Pro 16X
| Pros | Cons |
| ✅ Powerful performance ✅ High-refresh-rate display ✅ Ample memory and storage ✅ Advanced cooling system | ❌ No Thunderbolt 4 Support ❌ Webcam Quality |
The ASUS Vivobook Pro 16X is a robust laptop designed for creative professionals. It boasts a 16-inch 16:10 aspect ratio display, providing ample space and clarity for detailed work.
Powering this laptop is the latest Intel® Core™ HX55 desktop-level processor combined with an NVIDIA® GeForce® RTX™ 4070 Laptop GPU, ensuring exceptional performance for demanding tasks.
The laptop is equipped with ASUS IceCool Pro thermal technology, featuring dual fans and four vents for efficient cooling. It also offers excellent connectivity, including dual Thunderbolt™ 4 ports and an SD card reader.
Additionally, it has a MUX switch and Dolby Atmos audio, enhancing productivity and entertainment. The Vivobook Pro 16X runs on Windows 11 Home, delivering a smooth user experience.
The Best Overall Lenovo Laptop- Lenovo Legion Pro 7i
| Pros | Cons |
| ✅ Powerful performance ✅ High Refresh-Rate Display ✅ Ample memory and storage ✅ Advanced Cooling ✅ Quality Build | ❌ Heavy and bulky ❌ Battery life |
The Lenovo Legion Pro 7i Gen 8 is a 2024 gaming powerhouse, featuring a 16-inch IPS QHD+ display with a 240Hz refresh rate and 500 nits brightness, perfect for immersive gaming. Under the hood, it packs an Intel Core i9-13900HX 24-Core processor and an NVIDIA GeForce RTX 4080 GPU, offering exceptional performance for the most demanding games and applications. With 32GB RAM and a 1TB M.2 NVMe Gen 4 SSD, it ensures quick load times and smooth multitasking. Running on Windows 11 Home, this laptop is designed for gamers seeking top-tier performance and a high-quality visual experience.
Verdict: Asus vs. Lenovo – Which Brand Is Better?
Asus is generally recognized for its superior build quality and performance, especially in the top-tier sector. Their laptops, particularly in the gaming category like the Asus ROG Zephyrus and Asus TUF series, are known for their high-end hardware. Asus laptops also tend to have better overall battery life and offer powerful gaming performance. On the downside, some of their flagship models are smaller than standard, and they are not as competitive in certain categories like business laptops compared to Lenovo.
Lenovo, on the other hand, is well-suited for business use and has been a top choice in this area for decades. Their laptops, such as the Lenovo ThinkPad and IdeaPad series, are known for their fantastic performance, attractive design, and portability. However, they have lower durability compared to Asus, with a higher malfunction rate reported in one survey. Lenovo excels in terms of software tools and customer support, making them a great choice for users who prioritize these aspects.
In the gaming laptops category, both brands produce high-quality machines. Asus models generally have better graphics cards, while Lenovo laptops like the Legion series offer slightly better battery life and great cooling systems.
For business laptops, Lenovo is often the preferred choice due to its flexibility and size. However, Asus also offers competent options with long-lasting battery life, suitable for long work hours.
Ultimately, the decision between Asus and Lenovo comes down to your specific needs. If you prioritize build quality, gaming performance, and battery life, Asus might be the better option. If you’re looking for a business laptop with good software tools and customer support, Lenovo could be the more suitable choice.
